How a Website with Built-in CRM Delivered 30% More Referrals
The result: 30% more referrals, every enquiry tracked, and outreach that takes a few clicks instead of an afternoon.
The problem
A home furnishing business in Singapore had a website that did one thing: sit there. Enquiries came in through WhatsApp, phone calls and walk-ins, and lived in the owner's head and a notebook. Follow-ups happened when someone remembered. Past customers, the best source of new business, were never contacted again.
What we built
We rebuilt the website with a CRM embedded behind it, not bolted on:
- Every enquiry captured: web forms, WhatsApp and phone leads land in one customer list with a status
- Customer profiles: what they bought, when, what they measured, what they were quoted
- Outreach in a few clicks: pick a segment (e.g. customers from 12 months ago), send a WhatsApp or email in bulk
- Referral prompts: after a completed job, the customer gets a thank-you message with an easy way to refer a friend
The outcome
- 30% more referrals within the first months, because asking became automatic instead of occasional
- Leads are no longer lost: every one has a status and an owner
- Re-engaging past customers went from "we should do that someday" to a 10-minute task
Why it works
A website brings customers in once. A CRM brings them back. Putting both in the same system means the owner doesn't have to maintain two tools or copy data between them, the site is the customer database.
Is this right for your business?
If you run a service or retail business in Singapore where repeat customers and word-of-mouth matter, this is the setup. Talk to us about a website + CRM build.
Talk to us
First conversation is free. Tell us what’s eating your week.